Hi! I’m Beth.
I started Wyld in 2016. It began as a product-based brand of handcrafted, wildcrafted goods rooted in design, storytelling, and a love for the natural world. For eight beautiful years, Wyld supplied many shops, hotels, and individuals with high-quality products that I’m deeply proud of to this day. I decided to close the shop in May 2022, and since then, Wyld has become more of a creative studio.
I’m a mother to three boys, live in Stockholm, Sweden, work in design and brand, study physics for fun (and lately for work a bit too), write poetry, hand-dye and hand-stitch textiles, practice yoga, and spend as much time outside as possible.
Where to find me?
I send out a seasonal newsletter called Wyldwards. When I do have products to offer, you’ll find them in this Wyld shop.
Occasionally I’m on Instagram. Sporadically on Substack. I use Cosmos more than Pinterest these days. You can find me on are.na too.
Mostly though, I’m out in the world, interacting with the land and waters, the old and young, the human and more-than-human relationships we’re all entangled with.
Welcome to the wyld!
Wyld AB är en svensk aktiebolag med orgnr. 559112-2568.
HQ: Stockholm, SE